Wednesday, June 15, 2011

U.S. says goodbye to cable news

Run Ron
By maddy4ronpaul
Wednesday June 15th 2011

The CNN Debacle Monday night garnered anger from all sides.  Republican establishment members were angry because their sweethearts, Herman Cain and Mitt Romney, didn’t receive their total focus as they had in the Fox News Debate.  Libertarians were angry because made-up polls showed Dr. Paul with zero (yes, zero) percent.  Not to mention the complete absence of Gary Johnson from the debate while including non-contenders, Newt Gingrich and Michelle Bachman.

The biggest complaint came from the moderating done by John King.  The goal of Mr. King was to get as many questions in as possible regardless of how impossible it was to answer in the time allotted.   He proved to be yet another cable news host who loves to hear the sound of his own voice.  The questions ranged from iPhone or Blackberry to more serious issues like thin-crust or deep-dish.

The blatant agenda of the cable news networks to blackout Dr. Paul from the public’s eye has, so far, been ineffective.  Perhaps this is best explained by the slow, painful death of the mainstream media, including cable and network news.

Among cable news, the highest rated show is Bill O’Reilly’s opinion-based drama, The O’Reilly Factor on Fox News.  It has an average viewership of around 2.5 million people.  That’s out of the 99 million households that it is available in.  CNN has an even lower viewership.  Anderson Cooper’s nightly comedy, Anderson Cooper 360, doesn’t even break  the million viewer mark.  The biggest problem with that is, his show is available in 100.88 million households.

MSNBC is the biggest loser of the major players.  With ratings that are similar to cable access channels and infomercials.  The Ed Show garners an audience of half-a-million people.  Less than half of them are between the ages of 25-54.  That number is out of a possible 95.4 million households!

To give you a reference of how bad this is, WWE Wrestling has a Monday night audience of over 5 million people.  Spongebob beats O’Reilly in the ratings 2 to 1.

This should concern the sponsors.  People are flocking away from television news in favor of websites offering honest, no nonsense journalism.  The new media, which is finding its foothold on the internet, is now in danger of being regulated by the federal government in an effort to block the ability of free-thinkers and the non-zombie public to stay informed.  But the networking of honest journalism has already grown to levels beyond what regulators could halt.

People who still rely on Sean Hannity or Chris Matthews to tell them what to think tend to form their opinions from talking points from the host.  The number of people who follow their jargon, though, is getting smaller, older, and less engaged.  The power today is found outside the box.

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